TRAINING ONLINE BRAND MANAGEMENT IN MARKETING
TRAINING WEBINAR MANAJEMEN BRANDING
TRAINING MARKETING STRATEGI UNTUK PRAKERJA
Deskripsi pelatihan manajemen branding online
Persaingan yang sangat tajam antar perusahaan dengan berbagai macam
produk yang beredar dipasar menjadikan setiap manager marketing harus
menyiapkan strategi tentang brand management. Brand management
merupakan salah satu criteria success factor yang membuat produk tetap
eksis di mata konsumen. Training ini akan mempelajari tentang konsep
dan implementasi brand management, mulai dari perencanaa brand, proses
manajemen brand, audit brand dan langkah-langkah dalam mendesain brand
yang sukses di pasar.
Tujuan pelatihan marketing strategi online
* Memahami konsep dan implementasi brand management
* Mampu mendesain brand yang sukses
* Mampu mengaudit dan mengevaluasi brand
* Mampu melakukan perencanaan media untuk brand equity
* Mampu melakukan perencanaan promosi untuk brand development
Materi Pelatihan Brand Management in Marketing pelatihan pengenalan brand management online
1. Introduction to Marketing and Brand Management
+ What is brand management
+ The primary responsibilities of brand managers
+ Trends in brand management
+ The benefits strong brands deliver to organizations
2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:
+ Develop success (re)position a brand
+ Create and manage a strong brand identity
+ Develop a brand identity system and standards
+ Develop a powerful brand tagline
+ Publicity and word-of-mouth marketing to a brand’s advantage
+ Using blogs and other social media to build brands
5. Evaluate advertising campaigns and develop a successful direct
marketing campaign
6. Develop a strong brand marketing plan :
+ Marketing tools and techniques
+ Use internal communication, education and training and
organization design to align the organization in support of
the brand
+ Develop a brand building organization and transform employees
into enthusiastic brand champions
7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and
approaches
Peserta
Marketing, Commersial and Sales dan Departemen lain yang berkaitan
dengan brand Management.
Metode
Ceramah, diskusi,persentasi
Trainer : Bapak Arief Adinoto, S.E dan Tim
Jadwal pelatihan :
Batch 1 : 22 – 23 Januari 2025
Batch 2 : 19 – 20 Februari 2025
Batch 3 : 19 – 20 Maret 2024
Batch 4 : 23 – 24 April 2025
batch 5 : 14 – 15 Mei 2024
batch 6 : 12 – 13 Juni 2024
batch 7 : 23 – 24 Juli 2024
batch 8 : 20 – 21 Agustus 2024
batch 9 : 11 – 12 September 2024
batch 10 : 8 – 9 Oktober 2024
batch 11 : 19 – 20 November 2024
batch 12 : 10 – 11 Desember 2024
–
–
–