TRAINING ONLINE MARKETING COMMUNICATION STRATEGY
TRAINING WEBINAR STRATEGI KOMUNIKASI PEMASARAN
TRAINING IMC, PROSES BRANDING YANG KUAT MENUJU CUSTOMER RELATIONSHIP MANAGEMENT UNTUK PRAKERJA
Manfaat Training: pelatihan Strategi Komunikasi Pemasaran online
* Memahami konsep Integrated Marketing Communication (IMC)
* Mampu mendesain IMC
* Mampu Menerapkan IMC
Materi : pelatihan IMC, proses Branding yang kuat menuju Customer Relationship Management online
* Integrated Marketing Communication (IMC)
+ Pengertian IMC: Marketing Conventional versus Integrated Marketing
+ Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
+ Membuat Matrix Segmenting
+ Targeting: Bagaimana menentukan sasaran
+ Positioning dimulai dari manajemen Product
+ Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
+ Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
* Strategy Branding
* Dari Brand Perception hinggga membuat Perceptual Map
* Budgetting Strategy
* Brand Activation dan Brand Communication Strategy
* IMC, proses Branding yang kuat menuju Customer Relationship Management
* Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC
Target Peserta : pelatihan Integrated Marketing Communication (IMC) online
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.
Trainer : Bapak Arief Adinoto, S.E dan Tim
Jadwal pelatihan :
Batch 1 : 20 – 21 Januari 2026
Batch 2 : 10 – 11 Februari 2026
Batch 3 : 3 – 4 Maret 2026
Batch 4 : 14 – 15 April 2026
batch 5 : 19 – 20 Mei 2026
batch 6 : 24 – 25 Juni 2026
batch 7 : 8 – 9 Juli 2026
batch 8 : 19 – 20 Agustus 2026
batch 9 : 16 – 17 September 2026
batch 10 : 7 – 8 Oktober 2026
batch 11 : 18 – 19 November 2026
batch 12 : 9 – 10 Desember 2026
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