TRAINING ONLINE STRATEGIC COMMUNICATIONS WORKSHOPS FOR HOSPITAL AND CLINIC INDUSTRY

TRAINING WEBINAR STRATEGI KOMUNIKASI UNTUK RUMAH SAKIT DAN INDUSTRI KLINIK

TRAINING MANAJER HUBUNGAN MASYARAKAT UNTUK PRAKERJA

Purpose pelatihan Strategi Komunikasi untuk Rumah sakit dan industri klinik online

To provide the participants with theoretical and practical knowledge and ideas on planning and implementing a strategic communications campaign.
   * Target Participants
   * PR Managers
   * Marcom Managers
   * Brand Managers

Syllabus pelatihan Manajer hubungan masyarakat online

Session I: Brand Communications Strategy For Hospital and Clinic Industry
   * Brand Concept
   * Brand Research
   *  Brand Identity & Guidelines
   *  Brand Communications Strategy
   * Brand Assessment
   *  Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
   *  Marketing Communications Concepts
   *  Marketing Communications Tools
   * WHEN to use WHAT, WHERE, HOW, WHY
   * Determining Campaign Objectives
   * AISAS
   *  Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
   * PR Concepts
   * Message House
   * Objectives & Action Plans
   *  Media Relations
   * Media Monitoring
   * Crisis Management
   *  Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
   *  ATL Concepts
   *  ATL Tools
   *  Objectives & Action Plans
   * Creative Process
   *  Media Strategy

Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
   * BTL Concept
   * BTL Tools
   * Objective & Action Plans
   * Brand Activation Strategy
   * Event Strategy
   *  Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
   * Digital Campaign Concepts
   *  Digital Campaign Tools
   * Objectives & Action Plans
   *  Social Media Strategy
   *  Social Listening & Measurement
   *  Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
   * Strategic Planning Process
   * Strategic Communications Proposal
   * Group Work
   * Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
   * Output, Outake, Outcome, and Impact
   * Campaign Success Measurement
   *  Group Discussionpelatihan Communication skills online

Trainer : Bapak Arief Adinoto, S.E dan Tim

Jadwal pelatihan :

Batch 1 : 20 – 21 Januari 2026

Batch 2 : 10 – 11 Februari 2026

Batch 3 : 3 – 4 Maret 2026

Batch 4 : 14 – 15 April 2026

batch 5 : 19 – 20 Mei 2026

batch 6 : 24 – 25 Juni 2026

batch 7 : 8 – 9 Juli 2026

batch 8 : 19 – 20 Agustus 2026

batch 9 : 16 – 17 September 2026

batch 10 : 7 – 8 Oktober 2026

batch 11 : 18 – 19 November 2026

batch 12 : 9 – 10 Desember 2026

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